What is Touchstone EnergySM? Touchstone EnergySM is a nationwide alliance of locally owned and operated electric cooperatives, which can collectively provide enhanced services and resources to their residential and business customers.
Deregulation. Competition. Uncertainty.
This is an historic time for the electric utility industry. Changes are happening quickly - changes that will affect millions of electricity customers all across America.
As deregulation unfolds and utility markets restructure, it seems like all the big investor-owned utilities are doing their very best to convince local customers that they’re the company on the corner, offering personal, responsive service to the community.
But for almost two generations, America’s electric cooperatives - owned by and committed to the customers they serve - have been bringing reliable, high-quality service and safe, affordable energy to regions that investor-owned power companies wouldn’t serve. In small towns and rural and suburban America, millions of families and businesses are benefiting from the innovation and integrity that electric cooperatives offer.
Now, many of America’s cooperative utilities have banded together to tell customers about the value of being part of an electric co-op. On April 4th, an alliance of over 400 cooperatives launched a national advertising and branding campaign to “bring to light” and enhance the unique value that cooperatives offer. The ads identify electric co-ops as Touchstone EnergySM Partners, distinguishing them from large, impersonal power companies.
